Part of any fund manager’s sales and marketing plan, and crucial depending on which markets one is targeting, is how to deliver the fund and/or its pertinent documents to investors. This session will look at three facets of fund distribution in Canada: listing it on an exchange (through the TSX’s NAVex platform), completion of Offering Memorandum documents by clients (either directly or through an advisor, through Dealmaker’s software), and delivery of required documentation and upon investment info a prospectus or Offering Memorandum fund (through Fundata’s technology solution). The Fundserv platform (for OM and prospectus funds at Canadian broker-dealers) will also be discussed.

Perspective fund managers and those looking to enter new investor markets should attend this event to get to know their options and how they can use each one to their best advantage.

Date: Wednesday, September 18, 2019

Location: CIBC Mellon, 1 York Street, 5th floor, Toronto ON M5J 0B6 (map)


1:30pm – Registration
2:00pm – Panel and Q&A
3:30pm – Reception
4:30pm – Session Ends


Jackson Lin, Head of NAXex Traded Funds and Mutual Funds, Business Development, Toronto Stock Exchange

Jocelyn Courcelles, Vice President Client Relations & Business Development, Fundata

Rebecca Kacaba, Chief Executive Officer, DealMaker

James Burron, President, CAASA

This is part 2 of our Starting an Alternative Fund series to be held throughout 2019. The topics this series will cover are the following:


  • Structure and registration of the Fund Management Company – including roles, tax planning, proficiencies, capital requirements, creating a business plan, and (important!) managing expectations of investors and those starting the company
  • Onshore fund structuring and tax planning – types of funds (including liquid alts) and costs
  • Offshore fund structuring and tax planning – jurisdictions, why do so, advantages and disadvantages of structures, cost of going offshore; as well as how to engage service providers in various jurisdictions


  • Choosing service providers – primes, legal, auditor, fund administrator
  • Compliance and Operations facets of establishing and maintaining a fund management company and various funds
  • Finding staff/talent and compensation structures
  • Getting ready for operations audits – including prescribed ones by securities commissions and those performed by out-sourced due diligence companies and in-house talent of potential investors
  • Specific service providers and niche functions – which might include software, performance reporting (solutions), and trading venders; class action services, Fundserv back-office functions, Managed Account Platforms, due diligence services, and listing funds on an exchange

Sales & Marketing:

  • Selling into the Retail channel – true retail/liquid alts as well as Accredited Investors/Offering Memorandum product (will include a primer on liquid alts and the market to date)
  • Selling to sophisticated investors – including the Retail Accredited Investor channel, multi and single family offices, and institutional investors such as Canadian and foreign sovereign wealth funds, foundations & endowments, and public & private pension plans (both direct and through investment consultants)
  • PR and exposure – honing your message and how to use earned adverting (aka free PR) to deliver it to the right audience (includes use of social media)
  • Public opinion and industry surveys – using broad and targeted surveys to deliver actionable data for use in product design, pricing, and messaging



CAASA Members:


Plus applicable taxes.

Registration is required as capacity is limited.

For more information, please contact Paul at or 647-953-0737


Venue Sponsor: