Part of any fund manager’s sales and marketing plan, and crucial depending on which markets one is targeting, is how to deliver the fund and/or its pertinent documents to investors. This session will look at three facets of fund distribution in Canada: listing it on an exchange (through the TSX’s NAVex platform), completion of Offering Memorandum documents by clients (either directly or through an advisor, through Dealmaker’s software), and delivery of required documentation and upon investment info a prospectus or Offering Memorandum fund (through Fundata’s technology solution). The Fundserv platform (for OM and prospectus funds at Canadian broker-dealers) will also be discussed.
Perspective fund managers and those looking to enter new investor markets should attend this event to get to know their options and how they can use each one to their best advantage.
Date: Wednesday, September 18, 2019
Location: CIBC Mellon, 1 York Street, 5th floor, Toronto ON M5J 0B6 (map)
Time:
1:30pm – Registration
2:00pm – Panel and Q&A
3:30pm – Reception
4:30pm – Session Ends
Speakers:
Head of NAXex Traded Funds and Mutual Funds, Business Development, Toronto Stock Exchange
Jackson Lin is the Head of NAVex Traded Funds and Mutual Funds at the Toronto Stock Exchange and is responsible for leading the Sales and Marketing initiatives for TSX NAVex. Jackson has 20 years of industry experience and prior to joining TSX, he was the Regional Director at Russell Investments for over 4 years and District Vice President at Fidelity Investments for 6 years. Jackson has also spent over 5 years in different equity trading desks and has a BA in Economics from the University of Toronto.
Vice President Client Relations & Business Development, Fundata
Jocelyn Courcelles serves as the Vice President of Client Relations and Business Development for Fundata Canada. Fundata distributes fund information and other financial data to the financial market including over 80,000 financial advisors, planners, managers and institutions, back offices, data vendors and millions of retail investors. Fundata’s expertise and deep relationships in the industry has resulted in its platform being preferred by the industry.
Jocelyn is responsible for supporting both the onboarding process of investment fund managers to the Fundata platform but also ensuring that the distribution of the fund’s information is hitting the appropriate network. Jocelyn and his team work closely with each and every client to ensure the delivery of reliable, accurate and fully customizable data feeds to all corners of the financial marketplace.
Jocelyn joined Fundata six years ago. He holds an MBA and has almost a full decade of experience prior to Fundata working with both a major Canadian Bank and a large Investment Fund provider.
Chief Executive Officer, DealMaker
Rebecca is the Chief Executive Officer and Co-Founder of DealMaker, winner of Lexpert’s top 40 under 40 and named one of North America’s most innovative lawyers by the Financial Times.
She practiced law on Bay Street for over 10 years, founded the startup practice group at one law firm and was co-chair of the Toronto Venture Technology and Emerging Growth Companies Group at another. She regularly acts as an advisor to startups in corporate structuring and other matters.
President, CAASA
James co-founded CAASA in response to industry support for a Canadian alternatives association to serve all aspects including: hedge / alternative strategies; private lending; private real estate; private equity; plus emerging areas where Canada is a leader such as digital assets / blockchain and robo-advisors.
Prior to CAASA, James was the Chief Operating Officer of AIMA Canada where his team of three worked with 12 committees to produce 50-60 events per annum across Canada, organize 100+ committee meetings, and increase member numbers over his 7-year tenure from 66 to 164 corporate entities.
James also has experience in research and writing for the CAIA Association as well as serving on CAIA’s Exam Council and as a grader for the Level II portion of the exam. He also had roles in institutional sales and FoHF structuring in Seoul, South Korea, as a Product Manager at ICICI Wealth Management, and an Investment Advisor at RBC Dominion Securities. He graduated from Simon Fraser University with a BBA (Finance).
This is part 2 of our Starting an Alternative Fund series to be held throughout 2019. The topics this series will cover are the following:
Establishment:
- Structure and registration of the Fund Management Company – including roles, tax planning, proficiencies, capital requirements, creating a business plan, and (important!) managing expectations of investors and those starting the company
- Onshore fund structuring and tax planning – types of funds (including liquid alts) and costs
- Offshore fund structuring and tax planning – jurisdictions, why do so, advantages and disadvantages of structures, cost of going offshore; as well as how to engage service providers in various jurisdictions
Mid/back-office:
- Choosing service providers – primes, legal, auditor, fund administrator
- Compliance and Operations facets of establishing and maintaining a fund management company and various funds
- Finding staff/talent and compensation structures
- Getting ready for operations audits – including prescribed ones by securities commissions and those performed by out-sourced due diligence companies and in-house talent of potential investors
- Specific service providers and niche functions – which might include software, performance reporting (solutions), and trading venders; class action services, Fundserv back-office functions, Managed Account Platforms, due diligence services, and listing funds on an exchange
Sales & Marketing:
- Selling into the Retail channel – true retail/liquid alts as well as Accredited Investors/Offering Memorandum product (will include a primer on liquid alts and the market to date)
- Selling to sophisticated investors – including the Retail Accredited Investor channel, multi and single family offices, and institutional investors such as Canadian and foreign sovereign wealth funds, foundations & endowments, and public & private pension plans (both direct and through investment consultants)
- PR and exposure – honing your message and how to use earned adverting (aka free PR) to deliver it to the right audience (includes use of social media)
- Public opinion and industry surveys – using broad and targeted surveys to deliver actionable data for use in product design, pricing, and messaging
Registration:
CAASA Members:
$30
Non-members:
$50
Plus applicable taxes.
Registration is required as capacity is limited.
For more information, please contact Paul at paul@caasa.ca or 647-953-0737
Sponsor:
Venue Sponsor:
