Public Opinion Polling – a valuable marketing tool
The best marketing strategies are based upon a true understanding of market conditions and opinions. The use of statistically significant market data can be used to understand and improve relationships with end customers, go-to-market channels or intermediaries, strategic partners or even competitors.
The presentation will cover some of the basics of polling, including the following;
- The importance of impartial, statistically significant market research,
- The various types of polling options available (omnibus through to bespoke, audience- specific polling),
- Point in time data or “market snapshots” – their use in both marketing and promotion,
- The gold standard in marketing – developing trending data to anticipate market moves.
Date: Wednesday, Sept 18, 2019
Location: 120 Adelaide Street West, Suite 2400, Toronto, ON (map)
Time: 3pm-4pm
Speakers:
Rob Ireland, President and Cofounder, Claritas Communications Inc.
Rob Ireland has more than 25 years of experience in business-to-business sales, marketing, marketing communications and corporate advisory consulting. Rob has extensive expertise in business-to-business communications, corporate consulting, business-to-consumer communications, sales, crisis communications, Board-level functions and facilitation, messaging and message integration, go-to-market / channel communications, Boards of Advisors creation and management, executive profiling, internal communications, and corporate communications.Jacqueline Emery Managing Director and Cofounder, Claritas Communications Inc.
Jacqueline is involved in developing strategic marketing plans for clients that support growth, performance and manage risk. She further brings over two decades of marketing and marketing communications expertise on the client side in financial services, energy management and manufacturing sectors. Jacqueline creates and delivers integrated marketing campaigns that drive true business results.Registration:
CAASA Members: $10
TPC Members are kindly asked to register via frontdesk@profcentre.com.
Non-members of CAASA or TPC: $20
Plus applicable taxes.
Registration is required as capacity is limited.
For more information, please contact Paul at paul@caasa.ca or 647-953-0737.
In partnership with:
