Public Opinion Polling – a valuable marketing tool

The best marketing strategies are based upon a true understanding of market conditions and opinions. The use of statistically significant market data can be used to understand and improve relationships with end customers, go-to-market channels or intermediaries, strategic partners or even competitors.

The presentation will cover some of the basics of polling, including the following;

  • The importance of impartial, statistically significant market research,
  • The various types of polling options available (omnibus through to bespoke, audience- specific polling),
  • Point in time data or “market snapshots” – their use in both marketing and promotion,
  • The gold standard in marketing – developing trending data to anticipate market moves.

Date: Wednesday, Sept 18, 2019

Location: 120 Adelaide Street West, Suite 2400, Toronto, ON (map)

Time: 3pm-4pm


Rob Ireland, President and Cofounder, Claritas Communications Inc.

Jacqueline Emery Managing Director and Cofounder, Claritas Communications Inc.


CAASA Members: $10

TPC Members are kindly asked to register via

Non-members of CAASA or TPC: $20

Plus applicable taxes.

Registration is required as capacity is limited.

For more information, please contact Paul at or 647-953-0737.

In partnership with: