Veteran and newer managers alike will get a great deal from this session featuring a talent specialist and managers that have navigated (and continue to navigate) their way from start-up to emerging to established fund.

You will learn about the roles of an asset manager (hint: it’s more than just PM), required skills, pay/comp packages, hiring/termination, and exactly what you need to do to staff your shop up right.

Date: Thursday, October 17, 2019

Location: CIBC Mellon, 1 York Street, 5th floor, Toronto ON M5J 0B6 (map)


1:30pm – Registration
2:00pm – Panel and Q&A
3:30pm – Reception
4:30pm – Session Ends


Brian D'costa, Founding Partner & President, Algonquin Capital

Martin Fox, Managing Director, Canada, Robert Walters

James Burron, President, CAASA

This is part 3 of our Starting an Alternative Fund series to be held throughout 2019. The topics this series will cover are the following:


  • Structure and registration of the Fund Management Company – including roles, tax planning, proficiencies, capital requirements, creating a business plan, and (important!) managing expectations of investors and those starting the company
  • Onshore fund structuring and tax planning – types of funds (including liquid alts) and costs
  • Offshore fund structuring and tax planning – jurisdictions, why do so, advantages and disadvantages of structures, cost of going offshore; as well as how to engage service providers in various jurisdictions


  • Choosing service providers – primes, legal, auditor, fund administrator
  • Compliance and Operations facets of establishing and maintaining a fund management company and various funds
  • Finding staff/talent and compensation structures
  • Getting ready for operations audits – including prescribed ones by securities commissions and those performed by out-sourced due diligence companies and in-house talent of potential investors
  • Specific service providers and niche functions – which might include software, performance reporting (solutions), and trading venders; class action services, Fundserv back-office functions, Managed Account Platforms, due diligence services, and listing funds on an exchange

Sales & Marketing:

  • Selling into the Retail channel – true retail/liquid alts as well as Accredited Investors/Offering Memorandum product (will include a primer on liquid alts and the market to date)
  • Selling to sophisticated investors – including the Retail Accredited Investor channel, multi and single family offices, and institutional investors such as Canadian and foreign sovereign wealth funds, foundations & endowments, and public & private pension plans (both direct and through investment consultants)
  • PR and exposure – honing your message and how to use earned adverting (aka free PR) to deliver it to the right audience (includes use of social media)
  • Public opinion and industry surveys – using broad and targeted surveys to deliver actionable data for use in product design, pricing, and messaging



CAASA Members:


Plus applicable taxes.

Registration is required as capacity is limited.

For more information, please contact Paul at or 647-953-0737



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